Current:Home > Stocks'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back -ProfitPioneers Hub
'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back
View
Date:2025-04-19 22:49:43
Shrimp lovers will notice a key item missing from Red Lobster's new menu.
In an interview with TODAY that aired Monday, CEO Damola Adamolekun announced that the seafood chain's revamped menu will include nine new items from a lobster bisque to bacon-wrapped sea scallops. However, he confirmed that the $20 endless shrimp deal has ended permanently.
"Relevant, compelling and exciting is what we want Red Lobster to be for the future, and so we’re working on that now," Adamolekun told TODAY.
Last year the seafood chain made all-you-can-eat shrimp a permanent menu item after two decades of offering it for a limited time. The decision, made by former Red Lobster CEO Paul Kenny, cost $11 million and saddled the company "with burdensome supply obligations" subsequent CEO Jonathan Tibus said in a May bankruptcy filing.
While teasing the possibility of the controversial item's return, current CEO Adamolekun decided against it, explaining that it's "because I know how to do math."
What are the new items?
Red Lobster's revamped menu includes nine new items, which have not all been revealed, Adamolekun said.
He teased following nine items:
- Hush puppies
- Bacon-wrapped sea scallops
- Lobster bisque
- Lobster pappardelle pasta
- Grilled mahi
- Parmesan-crusted chicken
"I expect a stampede into our restaurants because we’re bringing back the hush puppies," Adamolekun said, referring the item discontinued in recent years. "I stopped going to Red Lobster because they stopped the hush puppies. Since I was in college I love the hush puppies. I’m glad they’re back."
What has Red Lobster CEO previously said about ‘endless shrimp’?
Adamolekun has "always felt dubious" about the seafood chain’s decision to offer a $20 endless shrimp deal to its customers, sharing in an October interview with CNN that shrimp was a “very expensive product to give away endlessly.”
Red Lobster decided to make the deal a permanent offering last year, nearly 20 years after they only served it seasonally and for a limited time. The decision, according to Adamolekun, caused “chaos” at locations nationwide.
"You stress out the kitchen. You stress out the servers. You stress out the host. People can’t get a table," Adamolekun told CNN.
Adamolekun said in October he would consider bringing the deal back but made no promises, citing profit concerns.
“I never want to say never, but certainly not the way that it was done," he added. "We won’t have it in a way that’s losing money in that fashion and isn’t managed."
Who is the new CEO of Red Lobster
Damola Adamolekun was brought on to be the new Red Lobster CEO in August.
The Nigeria native joins the company after previous corporate experience as P.F. Chang’s CEO and Chief Strategy Officer, as well as partner at the New York investment firm Paulson & Co.
Contributing: Jonathan Limehouse and Amaris Encinas
veryGood! (22)
Related
- What polling shows about Minnesota Gov. Tim Walz, Harris’ new running mate
- Allison Holker Shares Her First New Dance Videos Since Stephen tWitch Boss' Death
- Selena Gomez Reacts to Speculation Her Song “Single Soon” Is About Ex-Boyfriend The Weeknd
- UAW says authorization for strike against Detroit 3 overwhelmingly approved: What's next
- How to watch new prequel series 'Dexter: Original Sin': Premiere date, cast, streaming
- Investors shun Hawaiian Electric amid lawsuit over deadly Maui fires
- A groundbreaking exhibition on the National Mall shows monuments aren't set in stone
- UAW says authorization for strike against Detroit 3 overwhelmingly approved: What's next
- Organizers cancel Taylor Swift concerts in Vienna over fears of an attack
- How Simone Biles captured her record eighth national title at US gymnastics championships
Ranking
- Louisiana high court temporarily removes Judge Eboni Johnson Rose from Baton Rouge bench amid probe
- FIFA suspends Spain president Luis Rubiales, federation accuses player of lying about kiss
- Chris Buescher wins NASCAR's regular-season finale, Bubba Wallace claims last playoff spot
- Trump campaign reports raising more than $7 million after Georgia booking
- Rylee Arnold Shares a Long
- The dream marches on: Looking back on MLK's historic 1963 speech
- Powell says Fed could raise interest rates further if economy, job market don't cool
- Scott Dixon earns masterful win in St. Louis race, stays alive in title picture
Recommendation
Kourtney Kardashian Cradles 9-Month-Old Son Rocky in New Photo
At least 7 shot in Boston, police say
Failed jailbreak for man accused of kidnapping, imprisoning woman, officials say
How one Pennsylvania school bus driver fostered a decades-long bond with hundreds of students
Connie Chiume, South African 'Black Panther' actress, dies at 72
MLK Jr.'s daughter reflects on her father’s ‘I have a dream’ speech: 5 Things podcast
Spanish soccer player rejects official's defiance after unsolicited kiss
College football Week 0 winners and losers: Caleb Williams, USC offense still nasty